The way we consume media has changed drastically in the last decade, as streaming video has come to dominate our televisions. The average American household has four streaming subscriptions, and binge viewing has become the new normal. But this made it very difficult for advertisers, especially local firms, to reach out to potential customers. It was relatively easy when cable and satellite were the norm, but how can you advertise a local car dealer on Hulu or Paramount+?Turns out it can be done, too, and Jacob Buse has digital marketing solutions for local companies. Jacob is a Marketing Consultant for Sinclair Communication, which owns ABC7 here in Amarillo. He is exceptionally knowledgeable about all of the latest ways to reach customersTune in to find out how local ads in your streaming portal got there, and where digital marketing is going in the future.