Episode 21 - A Festive Occasion
May 31, 2023
Amarillo has been graced by the presence of Route 66 ever since its creation in 1926. With the Centennial of the Mother Road only a few years away, the Amarillo Convention & Visitor Bureau has partnered with several individuals and entities to create the first-ever Texas Route 66 Festival, which will be June 1-10 right here. And it’s just the beginning. Join guest Kashion Smith, Executive Director of the Amarillo CVB, as she tells the story.
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Episode 21 – A Festive Occasion
Episodes
Episode 21 - A Festive Occasion
May 31, 2023
Amarillo has been graced by the presence of Route 66 ever since its creation in 1926. With the Centennial of the Mother Road only a few years away, the Amarillo Convention & Visitor Bureau has partnered with several individuals and entities to create the first-ever Texas Route 66 Festival, which will be June 1-10 right here. And it’s just the beginning. Join guest Kashion Smith, Executive Director of the Amarillo CVB, as she tells the story.
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Episode 20 - Forget Kevin Bacon
May 15, 2023
It was quite the honor for Amarillo to be able to claim the National Teacher of the Year; it’s quite another that she–Shanna Peeples–is now on faculty at WT. That’s rarified air as far as education goes. And never mind that you can forget all those degrees of separation we heard about in the movies.
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Episode 19 - The Panhandle Gives
May 1, 2023
Non-profits are often overlooked when it comes to marketing, but they need the same marketing tools as do the for-profits. It’s just that they don’t have a profit motive. Broc Carter is the Director of Marketing & The Panhandle Gives Campaign at Amarillo Area Foundation, and he tells us how he spearheaded Giving campaigns through both a pandemic and a highly inflationary period.
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Episode 18 - Stop The Car! It’s Time For Some Fudge!
April 17, 2023
Roadside attractions have long been the stuff of American highways. It’s just that most of them were created decades ago. Louie Keen, though, has set out to reinvent the genre in the modern era with his own quirky take on how to put smiles on travelers’ faces. And sell some fudge along the way.
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ABOUT THIS PODCAST
BuffSpeak is the official podcast of the Paul and Virginia Engler College of Business at West Texas A&M University. The social media era has given everyone a voice on multiple platforms, but not all voices are created equally. At BuffSpeak, we are committed to bringing thought leaders of the day to your favorite podcast app. Starting right at home in our College, to local, national, and international guests, we strive to bring you the most relevant voices that rise above the din.
Your BuffSpeak host is Dr. Nick Gerlich, the Hickman Professor of Marketing. Gerlich has been at WT since 1989, and was a pioneer in our online programs in 1997. He brings with him a long career filled not only with teaching and research, but also writing for regional and national magazines. He is comfortable in front of a microphone, asking the tough questions. In his spare time, he travels the US photographically documenting old roadside attractions and vintage neon signs.
ABOUT THIS PODCAST
BuffSpeak is the official podcast of the Paul and Virginia Engler College of Business at West Texas A&M University. The social media era has given everyone a voice on multiple platforms, but not all voices are created equally. At BuffSpeak, we are committed to bringing thought leaders of the day to your favorite podcast app. Starting right at home in our College, to local, national, and international guests, we strive to bring you the most relevant voices that rise above the din.
Your BuffSpeak host is Dr. Nick Gerlich, the Hickman Professor of Marketing. Gerlich has been at WT since 1989, and was a pioneer in our online programs in 1997. He brings with him a long career filled not only with teaching and research, but also writing for regional and national magazines. He is comfortable in front of a microphone, asking the tough questions. In his spare time, he travels the US photographically documenting old roadside attractions and vintage neon signs.
