Your BuffSpeak host is Dr. Nick Gerlich, the Hickman Professor of Marketing. Gerlich has been at WT since 1989, and was a pioneer in our online programs in 1997. He brings with him a long career filled not only with teaching and research, but also writing for regional and national magazines. He is comfortable in front of a microphone, asking the tough questions. In his spare time, he travels the US photographically documenting old roadside attractions and vintage neon signs.