List of Episodes

Amarillo has been graced by the presence of Route 66 ever since its creation in 1926. With the Centennial of the Mother Road only a few years away, the Amarillo Convention & Visitor Bureau has partnered with several individuals and entities to create the first-ever Texas Route 66 Festival, which will be June 1-10 right here. And it’s just the beginning. Join guest Kashion Smith, Executive Director of the Amarillo CVB, as she tells the story.
Non-profits are often overlooked when it comes to marketing, but they need the same marketing tools as do the for-profits. It’s just that they don’t have a profit motive. Broc Carter is the Director of Marketing & The Panhandle Gives Campaign at Amarillo Area Foundation, and he tells us how he spearheaded Giving campaigns through both a pandemic and a highly inflationary period.
Roadside attractions have long been the stuff of American highways. It’s just that most of them were created decades ago. Louie Keen, though, has set out to reinvent the genre in the modern era with his own quirky take on how to put smiles on travelers’ faces. And sell some fudge along the way.
It’s been in the news since late last year. Artificial Intelligence is being used to write blogs, social media posts, and even exam essays. Join us for a conversation with Dr. Joanna Kimbell, Clinical Assistant Professor of Business Law & Management, as we hash out ways to use AI responsibly, as well as how to control it in the classroom. Oh, and no AI was used to write this blurb!
There are roughly 13 million trucks on American highways, hauling everything from soup to nuts. We may take them for granted, but without them, retailer shelves would be empty. COB grad and serial entrepreneur Shane Redline tells us how he got started in the trucking business about a decade ago, and quickly grew from very humbler beginnings to one of the fastest growing trucking companies in Texas. And just for fun, he’ll tell us about the strangest load his company ever hauled.